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Tell me what you're working on and what's in the way. I'll come back within 24 to 48 hours with honest thoughts on whether I'm the right fit. (Sometimes I'm not, and that's fine too.)
A clear note about your business, the challenge you're facing and what better looks like is enough to start a conversation. I read every message personally.
LinkedIn is also a perfectly fine place to land. linkedin.com/in/catalinadeleon →
Based in Barcelona. Working remote-first across Europe, the Middle East and LATAM.
Things people usually ask
If yours isn't here, just ask.
Yes. Strategy matters at every scale. My first freelance project was Casa de Abajo, a café and cultural space in Uruguay with zero paid budget, all organic. For small-budget work, a focused Marketing & Growth Advisory sprint is usually the best entry point. A compressed audit plus recommendations you can execute yourself.
Lifestyle, consumer, luxury, hospitality and B2B2C tech. That said, the strategic toolkit travels well. I've worked across automotive, financial services, SaaS and more. If you're unsure, drop me a line.
Both. I partner with agencies as their strategy voice on specific accounts or pitches. From their client's point of view, I'm part of the team. I'm just not on the payroll. I also work directly with in-house teams and founders. Agency work is confidential by default.
Remote-first. I've worked across enough time zones to know remote is usually smoother than people expect. I can travel for kickoffs, workshops or specific cases when it makes sense.
Spanish (native) and English (bilingual). Deliverables in either.
It's a tool, not a headline. I use AI workflows to compress research, accelerate synthesis, test messaging variations and automate reporting, which means faster turnarounds and more depth for the same investment. Strategic judgment stays human.
Here's what we're trying to do, here's what's in the way, and we're not sure where to start. That's enough.