Marketing strategy & growth · Independent · Remote · Barcelona
Because marketing decisions are business decisions.
Brand without performance is a pretty memory.
Performance without brand is a sugar high.
When those two things work together, growth compounds. When they don't, you pay for it twice.
Some numbers worth knowing.
Who I am
Strategy isn't the deliverable. Better decisions are.
Over the past decade, I've worked with leadership teams across global consumer brands, luxury launches, scale-ups and agency environments where growth, positioning and commercial decisions carried real consequences. Now independent. The experience travels. The overhead doesn't.
What I do, minus the job-title salad:
Selected work
Launching Saudi Arabia's first luxury island with 80+ premium partners.
€16M delivered · €12M earned media 02 Consumer · Creator + Paid · 9 EU marketsTaking a creator-led strategy and making it actually work.
−30% CAC across 9 markets 03 Global · Brand Transformation · 7M audienceTurning a catalog into a Love Brand.
0.05% → 2.5% engagement on 7M followersWhere AI fits
Once I understand your business, things move differently. Research that used to eat weeks gets done in days without losing depth. The thinking stays mine. The hours it used to consume don't.
I've built the systems that make this work. Not tools I picked up last year. Infrastructure I designed from scratch and brought to clients.
Tell me what you're working on. I'll come back within 24 to 48 hours with honest thoughts. A launch, a repositioning, a market that isn't working. That's where this tends to start.